🚀 Product Ideas: Democratizing Relaxing Content With ASMR

Create what is essentially a Spotify for ASMR. For the following reasons:

• Fundamentally connected to something everyone does daily: sleeping
• Massively popular content, with many ASMR videos having many millions of views
• Currently consumed mainly through Youtube, which offers a subpar experience for users using ASMR for relaxation
• Large existing creator pool
• Very few players on the market
• Mobile-first is almost a requirement
• Possibility for Freemium model
• Network effect when democratizing content distribution

“The autonomous sensory meridian response” or ASMR among friends is this weird tingling sensation that might arise for some people from either watching or listening to a certain type of stimuli. The tingling is described as a calming and euphoric, but non-sexual sensation. Not everyone can experience ASMR, with estimates ranging from 20–70% of the population being capable of experiencing it. The reasons why some can and some can’t experience ASMR are unknown, as there aren’t many published studies about the phenomena yet.

The neurological basis of ASMR seems to be similar to that of musical frisson, the aesthetic chills produced by a psychophysiological response to auditory stimuli. According to fMRI studies, they seem to activate related neural pathways, with one exception…